Brand
development and revitalization, including management and employee
workshops
Copywriting,
including marketing collateral,
training materials and features for publications
Film
and video production
Project
management
Public relations collateral
Brand development and
revitalization, including management and employee workshops
Brand
Ignition
The most effective and efficient use of your marketing dollars begins
with a carefully developed brand strategy. My proprietary program,
Brand Ignition, is an invigorating guided 4-6 week journey that results
in a fully developed, strategic brand direction. The program consists
of internal and external research, a highly interactive workshop with
key team members from your staff and a resulting report filled with
branding and marketing recommendations. Don't waste another media
dollar without it!
Copywriting, including marketing
collateral, training materials and features for publications
You
name it, I've written it. For practically every industry. Brochures,
web sites, television commercials, sales kits, newsletters, training
materials, articles for internal and external institutional
publications, human-interest profiles and more. I also edit other
writers' materials.
Film and video production
With
a long list of awards to my credit, I've written and produced hundreds
of film and video television commercials, as well as radio spots. I've
also produced training and educational tapes, sales and fundraising
videos, corporate films and more. I have developed concepts to
fit into production budgets ranging from miniscule to moderate to mega
and know how to minimize costs without sacrificing quality. Whatever
the
budget, my productions are always professional and effective.
Project management
Relax.
I've got it under control...every little detail. From developing a
comprehensive critical path covering all the details of preparations,
to preparing continuously updated checklists, to providing operational
directives and post project reports, I make it happen.
Public
relations collateral
I've put the spin on kitty psychiatrists, sugar-shirking chefs and
high-price ticket scams. I'll find the story in your news.
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